Company: Malwarebytes
Location: PAN India
Job Function: Marketing
Employment Type: Full-time
Industry: Computer & Network Security
Salary:
Experience Required (in Years):
No. of Vacancies: 1
Last Date: Sep 8, 2023
Job Description:Description
At Malwarebytes, we believe in a malware-free existence. We're the most effective, efficient, and easy to use endpoint security software. Malwarebytes proactively protects people and businesses against dangerous threats such as malware, ransomware, and exploits that escape detection by traditional antivirus solutions. More than 60,000 enterprise customers worldwide use, trust, and recommend Malwarebytes. If you’re ready to help rid the world of malware, come join us.
What You’ll Do
- Data Enrichment and Completeness
- Validate and maintain contact info of prospects and review accounts for ideal customer profile fit; set tasks in SFDC CRM for high-value leads identified from internet research and lead scoring mechanisms
- Research every single inbound MQL lead and look for any indication of misleading titles/emails/phone numbers
- Weekly QA of Opp sourcing and campaign tagging on EVERY SINGLE opportunity
- Process Optimization
- Lead funnel exception reporting and Insights
- Lead disposition and SLA attainment - check/ reporting
- Document prospect interaction in Salesforce to ensure efficient lead management
- Account Plans and Research
- Account based marketing – conduct research into companies in specific market segments/verticals and identify key target personas for outbound campaigns
- SDR Target account list building (Input boardroom insiders insights + intent data)
- SDRs/AEs customer account white spacing (input boardroom insiders insights + intent data)
- Research target accounts by leveraging publicly available data (10k’s/Investor Decks/Earning calls)
- Research and pre-qualify prospective organizations; identify decision-makers and key influencers for outbound prospecting
- Research prospects and clients for job changes/other trigger events and schedule follow up tasks for Sales team (UserGems)
- Analyze first and third party data and provide insights on target accounts
- Marketing Productivity
- Webinar invites and list building for digital programs
- Field marketing invites and list building for FMM programs
- Collaborate with Marketing and other business partners on new campaigns
Skills You’ll Need To Have
- 1+ years of sales development or market research experience
- Bachelor's degree in Marketing, Communications, or related field
- Experience conducting both quantitative and qualitative research on either the client or agency side
- Excellent interpersonal and communication skills
- Attention to detail
- High energy, self-driven, process-oriented and persistent
- Resourceful and out of box thinker in terms of conducting research and identifying sales opportunities
- Disciplined approach to daily activity planning, setting goals and achieving success
- Experience with Google Analytics, PPC Campaigns, Display Advertising, Salesforce.com, Marketo is a plus
Benefits And Perks
- An opportunity to do something great for yourself and the world
- A great work environment that supports growth, development, and most importantly having fun!
- Employee Referral Bonus Program
- Wellness programs
Include the keywords “marketing research analyst“, “research“, “research analyst“ in your resume to increase the chance to be selected by the employer.